The Berlin-based label Maiami was founded in autumn 2003 by Maike Dietrich. The collections consist of hand-knitted sweaters, cardigans and accessories with a modern and unique touch due to their special shapes, colours, motifs and diverse materials.
Traditional handcrafted knitting is combined with modern components that pursue their own aesthetics, capturing an important cultural zeitgeist: the return to handmade, tangible and soft products in a time of artificiality, synthetics and high tech. Dissecting a sweater into stitches, one can see that the stitches are reminiscent of pixilation and other components found in modern technology.
The heart of Maiami’s appeal relies on its use of traditional handcraft within a modern context, creating knitwear garments that are a perennial must-have.