Berlin Showroom

After graduating from the prestigious Berlin design school ESMOD, Julia Heuse founded her fashion label in 2008.

The men’s and women’s wear label strikes a balance between commercial and conceptual, classic and avant-garde and mixes glamour with a unique Berlin street style.

Many of the materials have been tie-dyed, bleached, moon washed or aged to create different effects. Caducity and decay have always been a strong inspiration to the designer whose prints are also based on installations and photographs that reconceptualise corroded objects and surfaces.